These 4 AutoResponder strategies will help you bridge the gap and increase sales, aid in customer retention, and improve customer relationships.
Auto responders, are email systems which are built to deliver multi-segment messages over time, and will add value to your business in four ways.
An Autoresponder will educate customers about your products and services. Use an auto responder to build trust with prospects. Use an Autoresponder to help with customer support and customer training.
These systems are always working for you delivering important and valuable information.
Here are 4 ways to use an autoresponder to bridge the gap:
1. Communicate: Enter company data and product information into a series of autoresponder segments. Messages should be informative for your customers and should include an offer of value which the recipient can respond to. The auto responder will add value by making your brand more accessible to your clients.
2. Increase New Business Sales: Put a lead management system in place with auto responder functionality. This will solve a common problem. Sales people will work a lead list, and burn a lead if it does not respond. The segmented autoresponder campaign will keep your brand in your prospects’s mind. An Auto responder will spark a fire into the mind of your prospect and build mind-share touch by touch.
3. Distribute Training: Training is critical to customer approval and customer purchase behaviors. Training can take up valuable sales and operation time. Distribute training to customers, new and existing, with an AR. The messages can range from the “Welcome on-board“series and can evolve to advanced learning. Why not create advanced usage streaming videos and content and load up a 7 or a 10 message Auto Responder segment and put this Advanced Training offer to your customers for a fee?
4. Support: Set-up an autoresponder that answers Frequently Asked Questions. Determine what customer questions are asked and put a series of answers into your autoresponder. Put your Auto Responder to work for you by sending discounts and training to your trial users.
The auto responder sequences are automatic like the name implies: Your autoresponder can differentiate your business by optimizing customer communication and getting the most from your lead generation and marketing systems.